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II
AT LAST! A BUSINESS OF YOUR OWN!

“In Order To Be Successful You Need To Do Two Things.
One,
Make A Decision About What You Want In Life.
And Two,
Make A Decision About What You’re Willing To Give Up To Get It!”

At last, a business of your own! You’ve finally made a decision to move in the direction of financial freedom! Given the technological advances in today’s society, home-based businesses can do nothing but get stronger and stronger. With the personal computer and other high-tech gadgets finding their way into many homes, there may soon be very few reasons to leave the house for anything at all. After all, one would already be hard-pressed to think of a single thing that is not readily available via the Internet.

Many people are turning to the on-line marketplace for the specialized information that will make their lives easier or richer. With the on-line population expected to exceed 100 million, the right information product, strategically marketed to the right consumer, a company can turn quite a profit.

Electronic marketing is just another way of communicating. It is just another method of reaching people, just like direct mail and print advertising. What makes it special is the speed and ease with which you can reach your customers, and the cost effectiveness. Like anything else, though, you have to know what you are doing. Too many computer buffs are patting themselves on the back because they know how to access the Internet bulletin board systems and post messages, upload and download files, and more. They think that they can make money on-line because they know how to run an ad on Prodigy ™ or Compu-Serve ™, or one or many of the other major and/or minor bulletin board systems. Quite frankly, that’s the easy part. Now, you cannot make money on-line if you can’t get on-line. But, you cannot make money on-line just because you know how to get on-line.

Selling on-line is not altogether different from…selling by mail.
It’s just a lot simpler.

There is no question that the only way to become financially independent is by owning your own business. Yet the financial reasons are just the tip of the iceberg. The feeling of accomplishment you get from owning your own business can be incredibly satisfying. Ask anyone who has started their own business if they would trade their status as entrepreneur for their old nine-to-five grind. I’d be very surprised if you received a yes from any one of them. Even if their business has yet to turn a profit, the mere fact that they are in business for themselves is enough to keep them from missing their status as “employee.”

You know how much you are making right now in your current job. You also probably have a good idea how much you’ll be making in two, five, or maybe even ten years from now. That is, if you continue working for someone else.

When you start your own company, however, the sky is the limit, as far as earning potential. There’s absolutely nothing wrong with keeping that nine-to-five job for as long as you want. Even after you have established a firm hold on the concept of making money on your own, you may prefer to keep right on working your regular job. There also is a good chance,