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VI
INFORMATION IS PRICELESS…ALMOST!

The biggest and, by far, the hardest, decision when starting a mail-order type business has always been WHAT TO SELL! Once you finally made that decision, you were faced with the dilemma of acquiring your product! That’s what makes this opportunity so unique. These two giant hurdles have already been bypassed. You are reading your first product, right now!

As I’ve already explained, the best product in the world is, without a doubt…INFORMATION. Not just any information, mind you. The information must be specialized and marketable. It must be specialized, so that it can be marketed to a target audience, and it must be marketable in today’s world to sell. That’s where this manual comes in. The information contained in this manual is on the top of the list of most sought-after information in the world right now!

Now that you have your first specialized information product, it is time to learn a sound marketing strategy. A finished product is not of much value to you, unless you know how to successfully market and sell it.

FIVE BASIC STEPS

The rest of this manual will teach you everything you need to know about the “meaning” of your business plan. Keep in mind that you can’t help but learn more and more about this incredible venture as you go along! Therefore, you will most likely adjust your business plan to suit your needs as you go. Anyway, here are the five basic steps you will be taking. After the brief outline, I will explain each step in detail.

1. Write a few good classified ads that are designed to get interested people to
contact you.

2. Write a short, yet powerful, sales letter that you will E-mail to business opportunity
seekers.

3. Utilize on-line marketing strategies (classified advertising, E-mailing lists, and on-
line advertising companies).

4. Send your sales literature to your “prospects” via E-mail.

5. Fill orders you receive by mailing and/or E-mailing your information product to
your customer.