|
The last important element of your sales literature that should not be overlooked is the order form. It is a good idea to include this in any sales information you send out.
An order form should be designed with one purpose in mind. That purpose is to facilitate the ordering of your product. You want to make it as easy as possible for your prospective customer to complete. The order form should contain blank lines for the customer to fill in all pertinent information and only the pertinent information. Additionally, it should contain your company name and mailing address and the price of the product, including any additional shipping charges.
As far as the technical aspects of writing your sales literature, if you are a Windows user, you should save your sales letter as a text file (.txt). You can accomplish this by clicking the “Accessories” icon, then the “Notebook” icon, and typing your letter there. This will allow you to keep a backup of your sales literature and also make it easier to send the information to your prospects, using the simple cut-and-paste method. I’ll give you more details on this simple procedure later.
3. On-Line Marketing
On-line marketing is still very new, and it is important to realize that this area of the on-line world is constantly growing and improving. Although you can spend a bundle of money when marketing on-line, this section will only cover the top four strategies for a small business on a limited budget.
They are (a) classified advertising, (b) E-mailing lists, (c) bulletin board services, and (d) on-line advertising companies. As your business continues to grow, you may want to explore other marketing tools, such as getting your own web page, complete with text and graphics. In the early stages of your business, however, you should find that one or more of the following strategies will work very well! I prefer to use free classifieds, coupled with direct E-mailing. Remember, it’s all up to you!
|
