|
First of all, it’s a good idea to write your sales letter in the Notebook application of Windows. I won’t go into the details of how to do this, since most Windows users will have no problem with it. (If you aren’t sure how, look in your Windows manual.) Once you complete your letter, you simply highlight all text and hold down “CTRL” and press “C.” This stores the text in memory until you are ready to paste it.
Now you can go into your E-mail feature and click your cursor into the box where you would start typing your E-mail message. Instead of typing your message, you simply hold down “CTRL” and press “V.” This will paste the entire letter exactly where you want it. You can to this “CTRL” “V” over and over, until you replace what is in memory with something new, by highlighting new text and pressing "CTRL" “C” again. Keep in mind, if you have an E-mail list to mail to, you can also use this “cut and paste” method to paste multiple addresses and send to them all at once.
5. Filling Orders
The last step in completing a sale is the actual fulfillment of the order. As with every other aspect of your business, there are many options to consider when filling orders. The best advice I can give is to ship the product within a week of receiving an order. (Don’t forget the 30 Day Rule.)
As far as the order-filling itself goes, there will be basically two methods. The first is via regular mail, and the second is via E-mail. It’s up to you to decide which method you will use. I prefer to offer both, since they are both so simple to do.
If you plan to offer a manual like this, via regular mail, obviously you’ll need to get some copies printed. The best thing to do is to take it to one of the many quick print and copy centers that are cropping up all over the place. If they don’t do this type of job themselves, they should be able to recommend a place that will. You should be able to get good copies printed up for less than two bucks per copy, including the cover. There are a variety of methods, so shop around and get the best price!
Regular Mail
When mailing your product, the most important topic to cover is the addressing of your packages. I highly recommend a label program, if you have a printer. Not only does this method allow you to keep your customer list on your computer, it also makes for much easier addressing of envelopes. If you don’t have a label program (software) yet, just be sure that all packages are addressed clearly and legibly. Also, make an effort to include all key components of the mailing address, including apartment number (if applicable) and zip code. Be sure to include a return address on every outgoing package, in case it can’t be delivered as addressed.
POSTAGE
Postage is the next thing to consider. If you are charging your customer for shipping and handling, don’t gouge your customers. There are many mail-order companies “squeezing” a few extra dollars out of their customers by charging inflated shipping and handling charges. This unethical behavior is exactly the type of conduct that gives mail-order a bad name.
E-Mail
|
