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VIII
REINVEST IN YOURSELF

The last point I would like to make involves growth. Simply put, as profits increase, you should continue to reinvest these profits. This continued reinvesting of profits is necessary to insure continued growth of your business and, in-turn, the continued increasing profits that come with it.

Needless to say, there are many ways to reinvest profits. One of the best ways is to continually evaluate and upgrade the scope of your marketing. This usually means spending more on your advertising and other marketing techniques. You may want to consider contacting some Internet advertising agencies for fresh ideas.

NEW PRODUCTS

Another key factor to growing in your business is to continually add new products and sales literature. (Also continue to enhance your existing literature.) You should always remember that your own customer base is the best place to introduce new products. Consider sending an E-mail message to all of your existing customers to offer new information products that you purchase or develop yourself.

There are lots of other ways to reinvest profits. Upgrading office equipment, for example, may be near the top of your list. Whatever your particular company needs are, keep in mind that your primary objective when reinvesting profits should be to create more sales. If purchasing new office equipment will aid you in producing better quality products and sales literature, then if may very well be necessary. On the other hand, if your products are selling well already, you may benefit the most by simply placing more classifieds. The beauty of this approach is the fact that it’s your decision and no one else’s.